particularly excellent for creative testing
(ads, direct mail, logos, labels etc)
Contact us for a 15 minute live demo, tailored to your market
Audio online focus groups are being used for a range of research projects, from customer satisfaction surveys to packaging development. They are particularly effective where visual work is involved, notably for creative pre-testing. Pre-testing direct mail (Airmiles) New Product Naming (The Macallan) | Developing a brochure (Quality Meat Scotland) |
national loyalty scheme. Respondents were shown a range of visual layouts and using the Mindspace system, we were able to evolve these on a 'live' basis as the thinking developed. 
develop a name for a new range of duty free whiskies. Working from the UK, we were up at midnight chatting to New Yorkers as they came home from work at 7pm EST! 
new leaflet. Regional attitudes were important, so using this method we were able to include respondents across a wide geographical area (including the Outer Hebrides) at no extra cost. 
were very involved and not so involved in the charity's activities. Via the system, respondents were able to remotely use and comment on the website, allowing the moderator to observe and discuss with them where the site needed improvement. environmentally friendly market research
As well as being environmentally friendly from a travel point of view, online focus groups also score positively in relation to marketing 'waste'. The government is putting pressure on direct mail companies to reduce the amount of paper they apparently waste. Researching marketing materials using online focus groups reduces the risk of the mailers going in the bin because they will be better designed and targeted as a result of investing in marketing research.