online focus groups | market research | online research | online qualitative research

 


audio particularly excellent for creative testing (ads, direct mail, logos, labels etc) audio

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Audio online focus groups are being used for a range of research projects, from customer satisfaction surveys to packaging development. They are particularly effective where visual work is involved, notably for creative pre-testing.

Pre-testing direct mail (Airmiles)
Online focus groups were used to test new ideas for a direct mail campaign for a Airmiles mailer national loyalty scheme. Respondents were shown a range of visual layouts and using the Mindspace system, we were able to evolve these on a 'live' basis as the thinking developed.

New Product Naming (The Macallan)
Online focus groups were carried out with UK and US whisky drinkers, helping to Edrington Group whisky develop a name for a new range of duty free whiskies. Working from the UK, we were up at midnight chatting to New Yorkers as they came home from work at 7pm EST!

Developing a brochure (Quality Meat Scotland)
Online focus groups were used to interview women who bought meat in order to ask their opinon about the design of a proposedQMS leaflet new leaflet. Regional attitudes were important, so using this method we were able to include respondents across a wide geographical area (including the Outer Hebrides) at no extra cost.



Website assessment
(Princes Trust)
Audio online groups were used to assess opinions of a major UK charity's website amongst people whoPrinces Trust website were very involved and not so involved in the charity's activities. Via the system, respondents were able to remotely use and comment on the website, allowing the moderator to observe and discuss with them where the site needed improvement.

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environmentally friendly market research

As well as being environmentally friendly from a travel point of view, online focus groups also score positively in relation to marketing 'waste'. The government is putting pressure on direct mail companies to reduce the amount of paper they apparently waste. Researching marketing materials using online focus groups reduces the risk of the mailers going in the bin because they will be better designed and targeted as a result of investing in marketing research.

online focus groups - bring online research to life.