online focus groups | market research | online research | qualitative research | focus groups scotland

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How we use online audio focus groups

Online audio focus groups are as lively and rich as face-to-face

Our online groups are highly visual and we use them to show dicussion material to people on their screens while we chat with them on the phone.  It's a particularly excellent method for any kind of creative testing - ads, leaflets, marketing materials, concepts, product ideas, websites etc - because people can focus right in on the detail and express their views and opinions. 

 

 

 

 

Affordable access to the widest possible research sample

Affordable access to the widest possible research sample

One of the key benefits of online qualitative market research is the ability to access people living all over the country at no extra cost. Using the Mindspace techology, we can talk to and involve people wherever they happen to be, anywhere in the country or world.

 

Highly cost and time-efficient

Highly cost and time-efficient

There are no costs for travel/accommodation which means that a programme of focus groups run across the country will cost the same as doing focus groups locally. Further there are no costs for venue hire or artwork/materials, so all round the client can save hundreds of pounds on a market research project.

Extremely convenient for clients

Extremely convenient for clients

Clients can watch the online focus group sessions live from wherever they may happen to be, whether at their desk, in a conference room, at home, or elsewhere. All you need is a phone and a pc to join in. There is no need to travel to qualitative research viewing studios or recruiter homes up and down the country, saving huge amounts of money and time.

 

 

 

An ideal solution when marketing and research budgets are tight

An ideal solution when marketing and research budgets are tight

Qualitative research can be seen by some as expensive, but it's a vital part of any marketing process and should always be included. Audio online groups are the most cost-effective way available to do focus groups and perfectly suited to the current market climate.

 

 

 

A proven methodology

A proven methodology

An academic study published in the International Journal of Market Research concluded that online audio focus groups were more effective than other forms of focus group.  They were found to generate more, higher quality information, more interaction and higher levels of enjoyment amongst participants.

 

The software allows us to zoom right in

The software allows us to zoom right in

We can home in on features in a way that is not possible using ordinary concept boards, ensuring that people are really focused on the issue or idea. Also respondents can suggest amendments that can be made there and then for consideration, so it's a consistently creative and exploratory process.

Suitable for all kinds of research audiences

Suitable for all kinds of research

Online audio focus groups can be used effectively for all kinds of qualitative research project.  Because there is no complicated technology anyone, anywhere who has access to a computer can take part - it's as simple as chatting on the phone.

 

 

 

 

'lifestyle' marketing research

Audio online groups were recently described as a 'lifestyle' market research method. This comment came from a Mindspace qualitative research client who had attended the online focus groups while in the comfort of their own home, moving round the house freely wearing a phone headset while within easy reach of the visual action on their pc. Others stayed on after work and watched the market research focus groups together in the conference room (having got in the beer and pizzas) using the av screen and a loudspeaker for the conference call to listen to the respondents talking about their marketing campaign.  All were saved the time, hassle and expense of travelling to a viewing studio to watch the market research in progress.

 

 

online audio focus groups - bring online research to life